Procter & Gamble saves $750 million on advertising, reduces agencies

Product Description

One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with.
One of the world's biggest advertising spenders is reducing its ad budgets and cutting the number of agencies it works with

P&G outsourcing

P&G cuts marketing spending in face of inflation and supply woes

Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing

P&G to implement new advertising and agency models to save US$400 million

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